Port Fairy Candle Co – Victoria

Services:
Brand Strategy · Brand Identity · Packaging · Print Collateral Social Media Direction · Website Styling

Date:
August 2024

Industry:
Candles, Home Fragrance & Lifestyle

Refreshing a Coastal Brand for Its Next Chapter

After purchasing an established candle business, the new owners of Port Fairy Candle Co. discovered my work through Instagram and approached me to refresh the brand for its next stage of growth.

The identity needed to feel premium, contemporary and commercially competitive while retaining the iconic lighthouse and coastal character customers already associated with the business.

The Challenge

Modernise an existing brand without losing its established recognition or connection to Port Fairy. The refreshed identity and packaging needed to communicate quality, create stronger shelf presence and remain flexible across an expanding collection of products and customer touchpoints.

My Role

Brand strategy, creative direction, identity design, packaging development and project coordination from the initial brand exploration through to final artwork and supporting applications.

What I Delivered

Complete logo suite, custom lighthouse illustration, distinctive seagull detail, colour palette, typography system, candle labels, packaging, tissue paper, ribbons, bags, thank-you cards, business cards, social media assets and website styling.

Collaboration

I worked closely with the new owners to understand which elements of the established brand held value and recognition while identifying opportunities for refinement. I also considered printing techniques, label materials and product requirements to create a solution that was visually elevated and practical to produce.

The Outcome

A refined coastal identity combining classic serif typography with a soft script accent, clean lighthouse linework and a custom seagull detail integrated into the word “Fairy.” Gold foil accents and textured label stock added a tactile, premium finish while strengthening the products’ visual presence.

The completed system creates a consistent and memorable Port Fairy Candle Co. experience across packaging, printed collateral, social media and the website—honouring the business’s origins while preparing it for future growth.

Skills & Capabilities

Brand strategy · Creative direction · Identity design · Custom illustration · Packaging design · Label design · Print production · Material and finish selection · Social media design · Website styling · Client communication · Supplier liaison · Project coordination