Hey there, I’m Vanessa

Founder & Creative Director of VR Graphics

I know firsthand that starting and growing a business is both exciting and challenging.

When I launched VR Graphics, I was juggling a full-time corporate design role by day and building my dream studio by night. There were late nights, long hours and a lot of learning along the way – but it shaped me into the designer and business owner I am today.

Fast forward and VR Graphics has grown into a Sydney-based studio trusted by both national brands and start-ups. My goal is simple: to take your vision and turn it into a brand identity that feels as good as it looks – strategic, soulful and built to last.

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Every design I create carries intention, beauty, and a spark
of originality, turning ideas into visuals that truly resonate.

MEET YOUR DESIGNER

Creative Director – Vanessa

I’m Vanessa, Creative Director and founder of
VR Graphics – proudly established in 1997. With over
25 years in the design industry and more than 18 years running my own studio, I’ve worked across agencies,
in-house teams and with a diverse mix of clients.

Some of the brands I’ve collaborated with include:
Caltex, Aldi, Metro Petroleum, The Distributors Brisbane, Ragu, Gigi, Via Del Corso, Nudie Juice,
Ines Caffe, Cadbury, Smiths, and more.

What does that mean for you? You get the polish
of big-brand experience, combined with the personal, collaborative feel of a boutique studio. Whether it’s
a bold rebrand, packaging design, monthly catalogues
or digital content, I bring thoughtful, high-quality work and clear communication to every project.

A woman with blonde hair smiling at the camera, walking along a busy city street with the Sydney Harbour Bridge in the background during sunset.

Every project is designed to feel cohesive, elevated and true to who you are, not just “pretty.”

WHAT IT’S LIKE TO WORK TOGETHER

What You Can Expect

  • Strategic thinking – I look beyond the logo and design a full visual language for your brand.

  • A calm, organised process – clear timelines, regular updates and files delivered correctly the first time.

  • High-end, but human – luxury-level design with a friendly, down-to-earth approach.

  • Long-term support – many clients stay for years, evolving their brand with me as they grow.

25+ years in the design industry – from corporate agency work to running my own studio.

  1. Founder of VR Graphics (est. 1997) – delivering branding, packaging, and design solutions for over 18 years.

  2. Industry Awards – Winner of Best Point of Sale Caltex Australia

  3. High-profile client work – Collaborated with brands including Aldi, Caltex, Vitalgas,
    Metro Petroleum, The Distributors Brisbane & Head office, Nudie Juices, Splash Clinic, Cosmetic Clinics, Suppliers and more.

  4. Corporate & Agency Experience – Worked with Ogilvy & Mather, Qantas, KFC, Dove, Formula One, Foxtel, Scratchies, Cigarettes and so much more on national campaigns.
    Design Studios and in-house Caltex.

  5. Global reach through Etsy shop – 3 years working with clients worldwide.

  6. Long-term client partnerships – trusted by businesses like Caltex, The Distributors Brisbane, Ragu, and Gigi for 5–17 years of ongoing design support.

  7. Proven results – helped start-ups and small businesses grow into established, memorable brands through strategic design.

  8. Bachelor Of Graphic Design Charles Sturt University, Shillington College Web Design, Caltex, Fashion and Graphic Design Yr 12 Tafe and June Dally Watkins Grooming modelling course.

ACHEIVEMENTS

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WHAT OTHERS ARE SAYING

  • "I could not speak more highly of Vanessa at VR Graphics who Aus Bev have been working for over 5 years. Vanessa has a natural flare for design and I have never been disappointed. I have always experienced extremely good service in professional and timely manner!."

    AUS BEV PTY LTD – Garth Stanley (Managing Director)

  • "I cannot recommend VR Graphics highly enough. I have had the pleasure of working with Vanessa for many years and during this time she has proved to be creative, co-operative, flexible, professional and great fun! She is a delight to work with and is always full of new and inspirational ideas. Following briefs closely while injecting her innovative design ideas into all projects she works on. Her standout quality is the ability to ensure that a good-looking design onscreen translates well in print.. A true professional. Will highly recommend!

    JACK LINKS – Suzanne Wonson (Account Manager)

  • "We have contracted Vanessa from VR Graphics since 2014, during this time Vanessa has created all our menus layouts, advertising boards, promotional artwork, assisted in developing our web site content and design. Vanessa has a great eye for what is needed in producing a successful promotion visually and efficiently. Over the past 7 years Vanessa has helped us grow our business and I would proudly recommend her to any business that is needing a spark in life.

    RAGU, VIA DEL CORSO & CAFFE GIGI – Alessandro Fuscaldo ( Director)

  • "We have worked with VR Graphics over 11 years and we have always found them to be very professional and highly motivated in completing any job we have presented to them within a designated time frame. Vanessa is extremely creative and her design work is exceptional. She has a talent for listening to our requirements and then creating something which addresses our needs beyond our expectations. VR Graphics is a fantastic company to work alongside and we are very happy with the manner in which our artwork, concepts, logos and other media are presented time after time."

    THE DISTRIBUTORS BRISBANE – Tony McIntosh (Managing Director)

LET’S WORK TOGETHER TO MAKE YOUR DREAM BRAND
A REALITY.

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