Café Rowa — Westfield Belconnen

Services:
Menu Design · Promotional Posters · Table-Tent Cards · In-Venue Communication · Point of Sale · Print-Ready Artwork

The Challenge

Organise an extensive food and beverage offering into a clear, inviting menu while developing flexible promotional materials that could highlight seasonal offers and selected menu items within
a busy shopping-centre environment.

What I Delivered

Food menu, drinks menu, menu cover, promotional posters, illustrated supporting elements, jaffles table-tent card, café seating notice, point-of-sale materials, typographic hierarchy
and production-ready artwork.

The Outcome

A cohesive collection of menus, promotional posters and table communication built around Café Rowa’s existing logo and earthy green palette. The structured menu layouts improve navigation, while flexible poster and table-tent formats give the café a consistent way to promote products, offers and important customer information throughout the venue.

Skills & Capabilities

Hospitality design · Menu design · Promotional campaigns · Poster design · Information hierarchy · Editorial layout · Typography · Brand extension · Point of sale · Customer signage · Print-ready artwork · Client communication · Project coordination