Burek on Wheels

Services:
Packaging Design · Cookbook Design · Vending Machine Graphics · Point of Sale · Retail Campaigns · Social Media Content · Video Production · Workshop Promotion

Industry:
Food, FMCG, Retail & Hospitality

Taking a Food Brand Across Retail, Content and Customer Experiences

Burek on Wheels required a flexible creative system that could support the brand across frozen retail products, promotional campaigns, educational content and customer experiences.

My involvement extended from packaging and in-store promotion to cookbook design, vending machine graphics and social media content for its interactive pita-making workshops.

The Challenge

Create a consistent and recognisable brand presence across a wide variety of formats, from compact food labels and refrigerated displays to a full vending machine, printed cookbook and fast-moving social video.

Each application needed to retain the brand’s bold, energetic personality while communicating different product, promotional and workshop information clearly.

My Role

Creative direction, packaging design, publication design, retail campaign development and digital content production. I also filmed and edited reels promoting the pita-making workshops and customer experience.

What I Delivered

Frozen burek packaging, product labels, cookbook design and recipe layouts, vending machine graphics, in-store posters, refrigerated display artwork, shelf wobblers, competition collateral, QR-code callouts, promotional offers, social media graphics, workshop content, filming and reel editing.

Collaboration

I worked closely with the client to coordinate product information, retail requirements, promotions and workshop content. I adapted the creative across packaging, large-format graphics, print and social media while maintaining consistency and responding to changing campaign needs and deadlines.

For the workshop content, I captured the experience in action and edited the footage into engaging short-form reels designed to communicate the atmosphere, process and personality of the sessions.

The Outcome

A cohesive and highly adaptable visual presence extending across retail packaging, in-store promotion, vending, editorial design and digital content.

The work strengthened recognition at the point of sale while helping Burek on Wheels engage customers beyond the product itself, through recipes, competitions, social storytelling and hands-on pita-making workshops.

Skills & Capabilities

Creative direction · FMCG packaging · Cookbook design · Editorial layout · Vending machine graphics · Environmental design · Retail campaigns · Point of sale · Large-format artwork · Social media content · On-location filming · Reel editing · Workshop promotion · Print production · Client communication · Project coordination