Australian Rugby Championship

Services:
Logo Design · Brand Identity · Sports Branding

Agency:
Singleton, Ogilvy & Mather

Industry:
Professional Sport & Rugby

Creating High-Impact Identities for a National Sporting Competition

While working at Singleton, Ogilvy & Mather, I developed and pitched identity concepts for the Australian Rugby Championship, a national competition requiring a strong overarching identity supported by distinctive team brands.

My selected work included identity designs for the Australian Rugby Championship, Sydney Fleet and the Central Coast Rays.

The Challenge

Develop bold and immediately recognisable sporting identities that could capture the strength, energy and competitive nature of professional rugby. Each identity also needed to remain visually connected to the broader championship while expressing an individual team personality.

My Role

Concept development, logo design and identity presentation as part of the agency creative team. My contribution included researching visual directions, developing multiple concepts and preparing selected identities for internal and client presentation.

What I Delivered

Australian Rugby Championship identity concepts, Sydney Fleet logo, Central Coast Rays logo, supporting colour and typography directions, identity presentations and applications demonstrating how the brands could work across sporting and promotional environments.

Collaboration

I worked within a multidisciplinary advertising agency environment, responding to the creative brief and collaborating through internal reviews, concept development and client presentation stages. The work required balancing creative originality with stakeholder feedback, commercial requirements and established project timelines.

The Outcome

A collection of bold, distinctive sporting identities designed to perform consistently across uniforms, merchandise, signage, promotional material and broadcast applications. The project demonstrates my ability to translate a complex national sporting brief into clear, versatile and memorable visual identities.

Skills & Capabilities

Creative concept development · Logo design · Sports branding · Identity systems · Presentation development · Agency collaboration · Stakeholder feedback · Commercial design · Brand applications · Deadline management

Agency project created while employed at Singleton, Ogilvy & Mather. Creative contribution by Vanessa Tomasic. All client names, logos and trademarks remain the property of their respective owners.