Australian Rugby Championship

Services:
Logo Design, Brand Identity, Sports Branding

Agency:
Singleton, Ogilvy & Mather

Type:
Sport & Rugby

While working at Singleton, Ogilvy & Mather, I developed and pitched identity concepts for the Australian Rugby Championship. Selected designs included the ARC main identity, Sydney Fleet and Rays logos.

Each identity was created to feel bold, distinctive and immediately recognisable, while remaining adaptable across uniforms, merchandise, signage, promotional material and broadcast applications.

This project represents an important part of my agency background and experience creating high-profile identities within a collaborative advertising environment.

Agency project created while employed at Singleton, Ogilvy & Mather. Creative contribution by Vanessa Tomasic. All client names, logos and trademarks remain the property of their respective owners.