ALDI Australia

Services:
Retail POS · Local Store Marketing · National Signage Rollouts · Internal Communications · Graphic Design · Photography & Retouching

Client:
ALDI Australia — Head Office, Prestons Sydney

Industry:
Retail · Supermarket

Creating Retail Communications for a National Store Network

Working with ALDI Australia’s Head Office in Prestons, Sydney,
I created a broad range of retail, local store marketing, signage and internal business communications.

My work ranged from customer-facing promotional campaigns and in-store POS to operational signage, store-opening communications and confidential internal materials. I also worked on national rollouts, including alcohol licence signage across ALDI stores throughout Australia.

Many projects involved original photography, Photoshop compositing and image retouching, allowing me to take briefs from image creation and design through to finished, print-ready artwork.

The Challenge

Create clear, accurate and highly visible communications for a fast-paced retail environment while maintaining consistency with ALDI’s established brand.

Briefs ranged from promotional and supplier campaigns to new-store openings, operational requirements, regulatory signage and confidential internal communications. National rollouts required particular attention to accuracy, consistency and production requirements across multiple store locations.

My Role

I worked across a high volume of briefs, providing graphic design, layout, photography, image retouching, Photoshop compositing and finished artwork.

My role covered both customer-facing and internal communications, including the development and rollout of alcohol licence signage for ALDI stores across Australia, store-opening signage and commercially sensitive in-store business materials.

The work required accuracy, discretion and the ability to manage varied projects within established brand, operational and regulatory requirements.

What I Delivered

Local store marketing · In-store POS · Promotional posters · National signage rollouts · Alcohol licence signage · Store-opening signage · Supplier campaigns · Customer communications · Operational signage · Internal business communications · Confidential in-store materials · Product photography · Image retouching · Photoshop compositing · Finished artwork · Print-ready production

Collaboration

Working with ALDI’s Head Office team in Prestons, I responded to an ongoing flow of retail, operational and internal communication briefs.

Projects required collaboration with stakeholders, adherence to established brand guidelines and the ability to efficiently deliver accurate artwork for individual stores as well as larger national rollouts.

The Outcome

An extensive body of work supporting ALDI stores across Australia, spanning promotional, operational, regulatory and internal communications.

The work demonstrates my ability to operate within a major national retail brand, manage high-volume creative production and deliver consistent communications at scale — from individual local store requirements through to national signage rollouts.

Skills & Capabilities

Retail design · National rollouts · Local store marketing · Point-of-sale · Signage systems · Regulatory communications · Internal communications · Confidential material handling · Graphic design · Photography · Photo retouching · Photoshop compositing · Brand consistency · Finished artwork · Print production · High-volume workflow · Deadline management

Client work created for ALDI Australia. Creative contribution by Vanessa Tomasic. Confidential and commercially sensitive materials are not reproduced in this portfolio. All client names, logos and trademarks remain the property of their respective owners.