Yasmin Young Make Up – QLD

Services:
Brand Strategy · Brand Identity · Social Media Direction · Content Templates

Date:
May 2023

Industry:
Bridal Hair & Makeup

Creating an Editorial Identity for a Modern Bridal Artist

Yasmin Young Hair & Makeup Artist specialises in bridal hair and makeup across Brisbane and the Gold Coast.

The business name was inspired by a beauty and fashion icon who challenged the traditional blonde-hair, blue-eyes ideal of the 1980s and 1990s and helped champion a more inclusive and expressive understanding of beauty. This sense of confidence and individuality became an important influence on the new brand direction.

The Challenge

Refresh the existing identity to appeal to a high-end bridal audience and position Yasmin as a trusted and stylish authority. The brand needed to feel polished and premium while remaining empowering, contemporary and personal.

My Role

Brand strategy, creative direction, identity design and social media direction from the initial discovery process through to the development and delivery of the completed visual system.

What I Delivered

Logo suite, colour palette, typography system, supporting brand elements, brand guidelines, social media direction, content templates and digital brand applications.

Collaboration

I worked closely with Yasmin to understand her personal style, ideal clientele and ambitions for the business. Through a collaborative concept and feedback process, I developed a direction that reflected the quality of her work while strengthening her positioning within the competitive bridal beauty market.

The Outcome

A simple yet elevated identity built around refined serif typography and a considered italic detail that introduces movement and modernity. The finished brand feels elegant, fashion-forward and editorial while retaining the warmth and confidence needed to connect personally with bridal clients.

The cohesive visual system gives Yasmin Young Hair & Makeup Artist a polished and consistent presence across social media, marketing materials and future brand touchpoints.

Skills & Capabilities

Brand strategy · Creative direction · Identity design · Typography · Bridal branding · Social media direction · Content templates · Digital design · Brand guidelines · Client communication · Project coordination