Ragú – Westfield Sydney

Services:
Brand Strategy · Brand Identity · Menu Design · Signage · Packaging · Social Media Management · Content Creation

Date:
October 2023–Present

Industry:
Hospitality & Restaurant

Refreshing and Growing a Family Hospitality Brand

Established in 2011, Ragù is an Italian pasta and wine bar located in Westfield Sydney. Its name references the traditional slow-cooked Italian meat sauce, reflecting the restaurant’s focus on authentic flavours, fresh pasta and generous family hospitality.

The owners’ connection to Italian food extends back more than 50 years, when their parents produced pasta and gelato. That family history remains central to Ragù’s offering of house-made pasta, freshly prepared pizza and a considered selection of Italian and Australian wines.

The Challenge

Refresh an established restaurant identity alongside an interior update while preserving the recognition, authenticity and family heritage Ragù had built since opening. The brand also needed a consistent social media presence that could strengthen engagement, promote menu offerings and support ongoing restaurant sales.

My Role

Brand strategy, creative direction, identity refinement and project coordination across the restaurant’s visual touchpoints. I also manage Ragù’s ongoing social media presence, including content strategy, campaign planning, creative development, copywriting and content scheduling.

What I Delivered

Refreshed logo suite, colour palette, typography, menu system, signage, packaging, point-of-sale materials, promotional campaigns, social media strategy, content plans, photography direction, reels, carousels, stories, captions and digital advertising assets.

Collaboration

I work closely with the owners, restaurant team, photographers and suppliers to plan promotions, capture content and deliver accurate creative across print and digital channels. This includes coordinating approvals, responding to changing business priorities and maintaining consistency across regular campaigns.

The Outcome

A clean, modern and elegant identity that connects the restaurant environment with its menus, packaging and digital presence. Consistent content creation and social media management have strengthened Ragù’s visibility, supported promotional activity and helped drive interest in specific menu offerings.

Skills & Capabilities

Brand strategy · Creative direction · Hospitality design · Social media strategy · Content creation · Campaign planning · Photography direction · Reels and video content · Copywriting · Menu design · Signage · Packaging · Digital advertising · Client communication · Supplier liaison · Project coordination