Gigi – Circular Quay

Services:
Brand Identity, Menu, Signage, Packaging & Socials

Date:
02/01/21

Type:
Hospitality/Cafe

The client approached VR Graphics to create a distinctive brand identity for Caffè Gigi, a café located in a busy Circular Quay hub servicing takeaway, delivery and dine-in customers.

Opening just after COVID, the brief was clear: stand out instantly in a high-traffic area surrounded by neutral, conservative café branding. The client requested a bold, bright pink colour palette to create immediate visual impact, draw attention from foot traffic, and signal energy, warmth and confidence during a time when many businesses were still finding their footing.

Caffè Gigi storefront signage mockup featuring a black exterior sign with white handwritten logo lettering and warm café interior lighting.
Caffè Gigi branded coffee cup mockup featuring a staff member holding a bright pink takeaway cup with white logo in a café setting.
Caffè Gigi outdoor café branding mockup featuring pink illuminated signage, bar service area and customers seated in a warm hospitality setting.
Caffè Gigi croissant wrapping paper mockup featuring a fresh croissant wrapped in branded white tissue paper with pink logo design.
Caffè Gigi pink frappe drink mockup featuring a branded takeaway cup with whipped cream, sprinkles and pink straw in a café setting.
Caffè Gigi café table collateral mockup featuring branded napkins, coaster, cappuccino and strawberry tart on a marble café table.
Caffè Gigi takeaway coffee cup mockup featuring stacked pink and white branded cups with the café logo.
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