Yasmin Young Make Up – QLD

Services:
Brand Starter Pack and Social Pack

Date:
29/05/23

Type:
Wedding Hair & Makeup

Yasmin Young Hair & Makeup Artist specialises in bridal hair and makeup across Brisbane and the Gold Coast. The brand is named in honour of a beauty icon who helped shift the fashion industry’s view of “traditional” beauty in the 80s and 90s, celebrated for challenging the blonde-hair-blue-eyes ideal and championing a more inclusive, expressive standard.

Yasmin came to us for a rebrand refresh that would speak to a high-end audience and position her as a trusted, stylish authority, while still feeling empowering, modern, and personal.

She wanted a look that felt classy and polished, with a subtle editorial edge: timeless, chic, and confident.

We created a brand identity that is simple yet elevated, built around refined serif typography with a considered italic detail
to bring movement and modernity. The result is an elegant, fashion-forward aesthetic that feels on-trend, editorial, and enduring.