San Valentino – Habberfield

Services:
Brand Identity, Menu, Signage, Packaging, Point of sale, Website

Date:
27/06/25

Type:
Hospitality/Cafe

San Valentino is a heritage Italian pasticceria where tradition, craftsmanship and family history are at the heart of the brand. The brief was to refine and elevate the visual identity while preserving its authenticity, ensuring the brand felt premium, considered and unmistakably Italian, without losing its warmth or legacy.

Our work focused on building consistency across every customer touchpoint, from in-store experience to takeaway packaging and digital presence. The result is a cohesive, timeless brand system that honours tradition while presenting San Valentino confidently to a modern audience.

San Valentino Pasticceria storefront signage mockup featuring the logo on an exterior lightbox sign for a pasticceria, focacceria and gelateria.
San Valentino Pasticceria apron uniform mockup featuring the brand logo on a beige apron worn in a warm bakery setting.
San Valentino Pasticceria branded coffee cup mockup featuring a red takeaway cup with heart logo, café counter styling and croissant.
San Valentino Pasticceria dessert branding mockup featuring a red heart dessert, branded menu cover, SV logo stickers and romantic rose petal styling.
San Valentino Pasticceria storefront mockup featuring exterior signage, warm bakery interior, striped awning and floral café styling.
San Valentino Pasticceria branded wrapping paper mockup featuring a croissant on custom SV heart-patterned tissue paper with warm pastry styling.
San Valentino Panettone Artigianale packaging mockup featuring a red and cream branded panettone tin on a marble café counter.
San Valentino Pasticceria website mockup displayed on a laptop in a warm bakery setting, featuring handcrafted Italian cakes and pastries branding.
San Valentino Pasticceria cake catalogue mockup displayed on a marble café counter with Italian bakery branding, cake imagery and warm café styling.
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