Ragú – Westfield Sydney

Services:
Brand Identity, Menu, Signage, Packaging

Date:
31/10/23

Type:
Hospitality/Restaurant

Ragu was Established in 2011 Italian Pasta & Wine Bar in Westfield Sydney. The unique meaning of Ragú was slow cooked meat sauce with fresh pasta. Owners born into it with mum and dad manufactured pasta and ice-cream 50 years ago.

The business offers fresh homemade and fine Italian imported Pasta, Pizza made fresh daily and selection of Italian and Australian Wine.

Ragú was getting a new re-fresh internally with interiors and it was a time to refresh. After research and discussions with the client, we created a modern, luxe, elegant branding which was clean and simple. Ragú portraying quality, value and giving the true authentic Italian quality experience.

Ragù Pasta Pizza Bar brand identity hero image featuring the logo over fresh handmade pasta being prepared in a moody Italian restaurant setting.
Ragù Pasta Pizza Bar branded black takeaway coffee cup mockup featuring the white logo in a moody Italian restaurant setting.
Ragù Pasta Pizza Bar brand guidelines mockup featuring logo variations, brand look and feel, imagery direction and Italian restaurant identity design.
Ragù Pasta Pizza Bar coaster mockup featuring black and white branded coasters on a textured restaurant table surface.
Ragù Pasta Pizza Bar brand card mockup featuring black and white logo cards with refined Italian restaurant branding.
Ragù Pasta Pizza Bar restaurant menu mockup featuring a printed in-house menu design with Italian food categories, illustrated details and elegant restaurant branding.
Ragù Pasta Pizza Bar exterior signage mockup featuring the black logo on a white storefront sign above a modern restaurant facade.
Ragù Pasta Pizza Bar website mockup displayed on a laptop, featuring the brand logo over handmade pasta imagery with authentic Italian food styling.
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