Maison Allure Interiors
Services:
Brand Strategy · Brand Identity · Social Media · Print Collateral
Date:
January 2026
Industry:
Interior Design
An Elegant Identity Designed for Real Life
Maison Allure Interiors approached me for a complete brand refresh that would better reflect its positioning: thoughtful, considered interior design created for real people and the way they live.
The client wanted the brand to feel elegant and established while remaining warm and approachable, balancing classic sophistication with a calm, contemporary sensibility.
The Challenge
Transform the existing visual identity into a more distinctive and cohesive brand that communicated premium interior design expertise without feeling formal, intimidating or inaccessible.
My Role
Brand strategy, creative direction and identity design from the initial discovery and concept development through to refinement, application and final file preparation.
What I Delivered
Brand positioning, complete logo suite, bespoke doorway icon, colour palette, typography system, business cards, promotional flyer, social media assets and supporting brand applications.
Collaboration
I worked closely with the client to understand her design philosophy, ideal clients and long-term vision for the studio. Through a collaborative feedback process, I refined the creative direction to ensure the identity captured both the elegance of her work and her warm, personal approach.
The Outcome
A sophisticated and cohesive visual identity anchored by a bespoke doorway icon, elegant serif typography and a deep emerald palette with soft neutral accents. The completed system gives Maison Allure Interiors a premium, confident and consistent presence across print, digital and social platforms, with the flexibility to grow alongside the business.
Skills & Capabilities
Brand strategy · Creative direction · Identity design · Custom icon development · Typography · Print collateral · Social media design · Client communication · Project coordination · Artwork preparation
