Gigi – Circular Quay

Services:
Brand Identity, Menu, Signage, Packaging & Socials

Date:
02/01/21

Type:
Hospitality/Cafe

The client approached VR Graphics to create a distinctive brand identity for Caffè Gigi, a café located in a busy Circular Quay hub servicing takeaway, delivery and dine-in customers.

Opening just after COVID, the brief was clear: stand out instantly in a high-traffic area surrounded by neutral, conservative café branding. The client requested a bold, bright pink colour palette to create immediate visual impact, draw attention from foot traffic, and signal energy, warmth and confidence during a time when many businesses were still finding their footing.