Olive Mercy

Services:
Brand Identity, Creative Direction, Website Design, Social Media Direction

Date:
18/04/26

Type:
Faith-Based Apparel / Lifestyle Brand

Olive Mercy approached me to develop a refined brand identity for a faith-led apparel label with a calm, meaningful and timeless presence.

The vision was to create a brand that felt spiritual without being overly obvious, something modern, minimal and elevated, with subtle symbolism woven through the identity. The brand needed to feel peaceful, grounded and intentional, while still having a strong editorial fashion edge.

I developed a visual direction anchored by an olive-inspired colour palette, refined typography and quiet symbolic details, including a subtle cross hidden within the letterforms. The identity was designed to reflect faith, strength, mercy and purpose in a way that feels understated, wearable and deeply personal.

The outcome is a cohesive brand foundation for Olive Mercy across logo design, colour palette, typography, social media direction and website styling, ready to grow into apparel, digital storytelling and future brand touchpoints.

Olive Mercy billboard mockup featuring refined faith-based apparel branding with models in an urban editorial setting.
Olive Mercy olive bomber jacket mockup featuring a minimal white logo on a textured wall background.
Olive Mercy OM submark logo embossed into dark green leather texture.
Olive Mercy branded lifestyle mockup featuring an olive bag, cap, swing tag and phone case with the OM monogram logo.
Olive Mercy maroon cap mockup featuring a white OM monogram logo on the front.
Olive Mercy apparel collection mockup featuring models wearing branded sweatshirts, hoodie and cap in earthy olive, cream and black tones.
Olive Mercy black clothing label mockup featuring the OM monogram, brand name, tagline and established date on soft fabric.
Olive Mercy olive green packaging mockup featuring a branded box, tissue paper, swing tags and OM logo details.
Olive Mercy editorial branding mockup featuring a printed campaign image, brown brand card and black swing tag with the OM logo.
Olive Mercy branded olive green shopping bag mockup held in an editorial streetwear scene.
Olive Mercy brand identity hero image featuring the white Olive Mercy logo and tagline on a dark olive green textured background.
Olive Mercy storefront signage mockup featuring an illuminated logo above a modern apparel retail store with olive-toned clothing displays.
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